10/10/10 – Jamer Hunt’s “How to Apply Eames’s Legendary ‘Powers of Ten’ to Real-Life Problems”

In Fast Company’s Co.design website, there is an insightful article titled ‘How to Apply Eames’s Legendary ‘Powers of Ten’ to Real-life Problems’ by Jamer Hunt. “Powers of Ten is arguably more relevant now than it was the year it was released. The simple idea executed in the film has become a powerful construct for thinking through design problems today.”

He gives a helpful example of how a “designer considering urban mobility may start at the level of 10^1and consider only the automobile. But zoom out a bit, and you realize that it’s essential to think not just of the automobile, but also of other competing modes of transportation — buses, bicycles, pedestrians, skateboards — that may determine the speed and feasibility of movement. Zoom out to 10^3, and you must understand the dynamics of the neighborhood, and the impact that automobile traffic has on livability, public health, or retail viability.”  He continues on to describe the impact of each scale on this design concept up as the powers increase to 10^7.

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