According to Erik Qualman’s Socialnomics video, social media isn’t a fad, but a fundamental shift in our way of communicating and doing business that’s here to stay. If you haven’t seen Socialnomics before, then click here now. Qualman reports some staggering statistics:
“Over 50% of the world’s population is under 30 years old” and “96% of Millennials have joined a social network.” As of September 26, 2011, the US Census Bureau lists the total world population as nearly 7 billion people. That means roughly 3.4 billion Millennials—10+09—have joined a social network.
“1 out of 8 couples married in the US met via social media.” That’s 16,000,000 couples (10+07).
It took 38 years for 50 million people to use the radio, 13 years for 50 million people to watch TV, four years to reach 50 million internet users, and less than one year for 200 million (or 10+08) people to join Facebook.
“If Facebook were a country, it would be the world’s third largest.” (That’s smaller than India with 10+09 people, but larger than the U.S. with 10+08 people.)
“Wikipedia has over 15 million articles” (10+07). “Studies show it’s as accurate as Encyclopedia Britannica. 78% of these articles are non-English. If you were paid $1 for every article on Wikipedia you would earn $1,712.32 (10+03)—PER HOUR.”
“60 million (10+07) status updates happen on Facebook daily.” That means that collectively, we post 10+10 updates each year, informing the world about the intimate details of our lives. We have found a way to use technology to connect with, rather than disconnect from others. So in the words of Facebook, “What’s on your mind?”